Tips to Make Sure Your Business Signage Works for You

Posted on: 27 January 2017

Many companies operating in Australia are turning to signage as a means of reaching out to their customers. Business signage refers to the use of signs to capture the attention of potential customers and to pass important information regarding a business. But for business signage to work effectively as a marketing strategy, its design and placement has to be well thought out. If you want to get the most out of your signage, here are a number of success tips you ought to follow. [Read More]

How Thinking Outside of the Box Can Help You With Your Business Promotion

Posted on: 22 September 2016

As a small business owner, you may have been looking for some "out-of-the-box" ways to make an impression, as you look for a boost in sales. You may have a fleet of vehicles associated with your business but wonder if the traditional way of advertising on the side of these vehicles is paying off or not. Have you considered vinyl wrapping? How can this make a difference? Vinyl wrapping used to be the domain of big businesses, as it simply wasn't cost efficient for the small fleet manager to consider. [Read More]

Three Tips for Choosing Signs for Your Expo Booth

Posted on: 14 June 2016

If your small business is thinking about doing an expo or a trade show, that is a great place to meet potential new clients and to network with other vendors. However, if you want your booth to be visible, you need the right signs. Here are three tips to consider when choosing signs for an expo: 1. Go for height. At a trade show, attendees walk through the aisles of the shows, seeing countless booths. [Read More]

How to make a sign stand out with eye-catching colours

Posted on: 29 December 2015

In a world of information overload, where eyes are bombarded by advertisements, signs and media, it can be hard to make a business sign stand out from the crowd. A crucial element in making a sign distinct from everything around it is colour. But how do you make a sign attention-grabbing without being garish? A sign's colour scheme should draw the eye while still looking professional. Think of a good business sign as like a suit. [Read More]